OSCARS® GREENROOM REFERENCES PERPETUAL PLANET CAMPAIGN AS ROLEX SHOWCASES INTERIOR DESIGN FOR FOURTH YEAR
On Oscar Night® in Los Angeles, presenters of the Academy Awards® traditionally gather in the Greenroom at the Dolby Theatre® before appearing on stage in a live broadcast to millions of people.
On Oscar Night® in Los Angeles, presenters of the Academy Awards® traditionally gather in the Greenroom at the Dolby Theatre® before appearing on stage in a live broadcast to millions of people.
Since 2016, Rolex has been responsible for the design of this famous room, changing the theme every year. In 2019, guests are invited on a journey to the bottom of the sea, a theme that is linked to the company’s Perpetual Planet campaign.
“The Greenroom theme is a celebration of the underwater world, one that Rolex is seeking to help protect through its Perpetual Planet commitment. Our aim is to expand our partnerships with individuals, institutions and organizations that promote exploration and the protection of the environment,” said Arnaud Boetsch, Rolex Director of Communication and Image.
Rolex has been connected to cinema over many decades. Directors who wanted to give their characters a watch that radiated a sense of prestige, courage, endurance and tenacity, often turned to Rolex out of choice. Now, the brand has embraced the world of cinema in support of the art of filmmaking.